Fess up – how do you feel about your blogging content plan right now?
Is it non existent? Is it all over the show? Does it feel super frustrating?
Because, I swear it’s one of the most annoying things when you KNOW you’ve got cool blog content to share, but it’s like your brain just sits there pretending it’s on holiday or something.
When did this creative joy suddenly all get so hard?
And more to the point…
When did blogging stop feeling like a passion project and more like some dreaded chore?
Listen, let’s get real here: blogging is HARD.
It’s damn hard. This isn’t 5 years ago; this is a totally different digital arena and it can get reeeeally overwhelming.
And I don’t care what anyone else says: blogging IS a full-time job in itself, so serious hats off to you if you’re blogging on the side of a 9–5. You are amazing.
Now, let’s simplify the hard stuff. YAY!
OWN YOUR BLOGGING JOURNEY
It’s soooo easy to fall into that comparison blogging game, isn’t it? You know, when you find a blogger you really admire and love their style and then all of a sudden you want to change your ENTIRE blog.
Ever felt like this? Gosh, it’s so frustrating!
But it happens, and I guess it’s just something we’ve just got to get into the habit of doing…
Having those daily pep talks with ourselves… (which no one else will ever see or hear!!)
Which, remind us that what we’re doing IS good because we’re actually DOING it.
Our blogging journeys are all unique.
And we’ve got no business comparing or feeling crap about where we’re at right now.
I post about community and collaboration quite a bit on social media because I believe in it so much.
It’s that self doubt voice that tries to steer us away from doing what we love. So don’t listen to it!!!
BEAT BLOGGER’S BURNOUT
Last week, I did something I don’t normally do: I took a blogging break.
Because I felt so overwhelmed… and a little lost.
So I took some time to figure things out, and I promise, that week off was HEAVEN for my blogging soul.
When it all feels overwhelming, like you can’t keep up, here’s what I want you to do:
Push the pause button on blogging, immediately.
I know, it’s hard – it was for me too, but you know what I realised in that week of not blogging? It’s not a matter of life or death! Really. I created my own stress. I jumped on that hamster wheel, looked at everyone else, felt like I wasn’t good enough and tried to keep up.
And that’s really not what it’s all about.
Blogging should be FUN. It should light you up and get you excited.
Because you’re sharing your unique message with people who really want to hear from you. And that’s the important thing. Remembering WHO you’re writing for and how you want to help them.
So if you feel stuck or stressed out, take a week off blogging.
Things to do on your blogging break:
- Visit a coffee shop without blogging
- Walk in nature and get centred again
- Do some creative stuff you’ve forgotten about, like adult colouring books
- Create a mood board
- Take an online class for fun
- Listen to a few podcasts
Just give yourself room to BREATHE.
Come back fresh with a solid blogging content plan.
That’s what I did recently.
I mapped out content for November and December, which I’d never have been able to do if I didn’t have that little break in between.
Sometimes it’s the smallest things that create the biggest change.
Let’s get down to the HOW…
3 WAYS TO BREAK DOWN YOUR BLOGGING CONTENT PLAN
Listen, if the phrase “blogging content plan” freaks you out, relax! It’s really nothing set in stone or some complicated marketing formula you have to follow.
It’s completely up to YOU how you create it.
For me, I just decided the simpler, the better, because I know if I have like a gazillion spreadsheets set up, I’m just not going to use them.
Keep it super simple.
Here are my 3 go-to steps to simplifying a blogging content plan:
STEP #1 – Dig Deep + Map Out Your Big Goals
Woohoo, another excuse to haul out those pretty journals.
Or, if you prefer to whip out a Word doc and get typing, go for it!
The point here is to just get HONEST about WHY you’re blogging.
Why did you start?
Is it to inspire people, to teach other people a skill, to share your life story, or to promote your business?
Maybe it’s just a cool, creative outlet? Or a fun reason to get out, explore more and blog about it?
There are many, many reasons people blog.
You need to zero in on YOUR blogging why. Then map out your blogging goals.
But don’t complicate it by mapping out a strategy for 12 months, because let’s be honest, a LOT can happen in a year. I’d say go with 1–3 months.
Your blogging goals
WHAT do you want to achieve with your blog?
This could be the same thing as your blogging why.
- Maybe you just want to write it out and inspire people. If that’s it, GREAT!
- Maybe you eventually want to start your own business and you’re using blogging as a side platform to gain exposure. Cool.
- Or, maybe you already have a small biz or services and you want to share what you do with people. Awesome stuff!
Narrow down WHY you’re blogging, WHO you’re blogging for, and what your blogging GOALS are.
STEP #2 – Create Your Blogging Content Plan a Month Ahead
Relax – I don’t mean word for word what each piece of content is going to look like.
You just want a monthly overview that’s going to help you stay on track, without feeling overwhelmed.
So for example, maybe you’ll have a theme for each week.
(This helps so much by the way!)
Maybe you really want to blog 3 x per week, but you know you’re going to feel overwhelmed. I’d love to do this too, but I’ve learned the hard way – over-planning is a recipe for disaster!
Say you plan to blog once a week, that means you’ve got 4-5 posts for the month. You want to think about topics and themes that work with your why and your blogging goals.
For example, if you’re trying to showcase your blog coaching services, there’s no point in blogging about your Aunty Pam’s famous apple pie recipe. Know what I mean?
You’ve got to be strategic about what kind of stuff you want on your blog and why you’re putting it out there.
(Maybe share the recipe on your personal Facebook page or Instagram account instead.)
8 Steps to mapping it out (super simple!)
- Spend an hour a month brainstorming a bunch of blog themes + topics
- Doodle, write or type them out on one page
- (Don’t forget your blogging why and goals!)
- Decide on days you want your blog published
- Add this to your Google calendar – or whatever calendar you use – insert blog post #1, etc.
- Now, narrow down those brainstormed ideas – write out 4-5 blog post topics (you can rework titles later)
- Replace the “blog post #1” with one of these blog topics. Repeat for the rest of the weeks.
- Finally, jot down social platforms and dates where you want to share your blog. For example, I talk about my latest blog post in my Sunday letters on Sundays, on Monday’s podcast, on Twitter throughout the week, and share on Pinterest, etc. You get the jist. Keep it simple.
STEP #3 – Split it Up Over Two Days
This one is a BIGGIE in terms of productivity.
Creating fresh content is a lot of work! Editing your post, adding in SEO and just making it look visually appealing is a whole other job in itself.
I only started splitting the writing and editing days recently and I swear, it’s been a HUGE game changer for me!
I’ll never go back to blogging and publishing on the same day!
This way, you’re more relaxed and you’ll probably find that you’re more creative just knowing that you get to write your heart out with no limitations (no editing to worry about, YAY!!)
And then, a day or two or three later, come back to your blog and get it looking pretty.
You need to play around with what days work best for you.
I just find that I’m more “awake” earlier in the week to write and Thursdays are great for doing things that don’t require a lot of brain work.
FINAL THOUGHTS… KEEP YOUR BLOGGING CONTENT PLAN SIMPLE
We really do tend to over-complicate blogging sometimes.
And it’s SO easy to do.
Just focus on what works for YOU, quit comparing your blog to others, break it down, try different ways of doing things and get into a weekly routine that doesn’t feel like a schlep.
Blogging is supposed to be FUN!
If you liked this post, share it with a blogger buddy who’s doing an AWESOME job, or a friend who’s been itching to start her own blog and would feel even more encouraged to get going with these tips!